Newcastle Firm Beecham Peacock are the latest additions to the family using our exclusive mobile website generator.
This is their employment law mobile site. It took less than 10 minutes to build and will be updated automatically every time they add an item to their website, or a new piece of employment law news is generated by LegalRSS (about 2 items a week on average from us).
It allows all web functionality and works (we hope!) on all recent Apple, Android, BlackBerry and Windows devices. (Most mobile sites don't work with the latter two – which are about 15% of the market. We think the Windows phone penetration will rise: they are really good!)
If you can't scan the bar code, it can be found on http://bpemp.legalrss.co.uk. Because it is designed for mobile, it will look a bit funny on your PC!
The system will allow the team at BP to build another 64 on one standard licence (£44 per month+VAT. NO, that is NOT a misprint!). This allows mobile sites to be targeted – an employment law mobile will be of much more interest to an HR professional than just a 'firm's mobile site' (we think those are almost pointless by the way).
Even better, you can place a banner at the bottom of every page, allowing cobranding to take place. This means that you can give mobile capability to significant clients or professional connections and cobrand them…gluing the client/contact to your firm (a valuable service given by you your competitors won't) and leveraging their client base. Your accountants would be a good start. Or a big local charity.
You will then be in front of large numbers of potential clients only one step removed from you but with whom you have no current relationship…and they can get a targeted (i.e. interesting to them) trickle of information from you…automatically.
Lastly, you can give these to clients and contacts and let them run them themselves. Again, they can be cobranded and you can drop your content onto their mobile sites, leveraging their contacts and clients.
By the way the LegalRSS system also allows you to do this with web content.
The marketing potential is massive.